Amy is a 27 year old graphic designer. She works in a large marketing firm in Boston. She drives a red Toyota Prius. Amy is not married but she does have a long term boyfriend, Jack, and a husky puppy named Eleven. She is environmentally conscious and sometimes gets tired of living in a larger city, so she likes the idea that she can get away from it all when she goes on vacation. As far as politics are concerned, Amy is a democrat and her favorite politician is Hilary Clinton. Amy and Jack are in a serious relationship and are considering marriage and kids in the next couple of years. Amy's favorite type of vacation is one that takes her out of her element. She like to be adventurous, get out in nature, and try new foods. In her free time, Amy likes to read, draw, binge watch TV, and spend time with her friends, family, and Jack.
Overall, I think Amy and I have a lot in common. We are both adventurous, enjoy travel, and love to spend time with our friends and family. We also both love dogs and have similar career paths.
I think you really developed your prototypical customer well. You clearly put a lot of thought into what kind of person would be interested in your product. I think that the fact that you and your prototypical customer, Amy, have a lot in common says a lot. It makes sense that as entrepreneurs we would create products and services that are in our areas of interest. This would explain why we would relate to our customers so closely. Great work in this post!
ReplyDeleteHey Erika,
ReplyDeleteYour prototypical customer is the most detailed that I have seen. I am glad to hear that you and your prototypical customer are similar because that means it will be easier for you to target them and figure out what they find appealing. I believe that since you have an inside source into what your customers are wanting and looking for, you will have a very successful product. Looking forward to your next post!