Existing Market
For my venture concept, my main target demographic is
students at the University of Florida. After interviewing three potential
members of my target audience, I asked them what resources that they thought we
should be taking advantage of and what other directions they could see this
opportunity going in.
There were several excellent ideas that came with
these conversations. One student suggested the idea of maintaining a community
garden or participating with pre-existing community gardens on campus to
increase the “green” factor of this business. I liked this idea because I think
the concept of togetherness and connectedness is what I would like to emphasize
at the start of this business, I also think that these concepts will be some of
our greatest selling tools.
Another idea that came from this discussion was to use
a style similar to the style in Buzzfeed’s “Tasty” videos to advertise for this
cooperative. I thought that all of the ideas that I got were really great, but
these two definitely stood out to me because they would help with promotions
and they would make the business more desirable for the students of UF.
New Market
For this new market, I spoke with a couple of
agricultural/food organizations on campus. When speaking with these
organizations I also got a couple of great ideas. The agricultural organizations
suggested a partnership with local farm businesses. This is an idea that I
thought about previously, but it was great to get possible suggestions.
The culinary organization that I spoke with suggested
that we host food preparation tutorials for students on campus. I thought this
was a really cool idea because it would help us engage in person with potential
customers. And we could even consider doing these types of courses over video
or livestream as well. All in all, I had excellent and productive conversations
with both markets.
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